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商品編號： 9-597-009 出版日期： 1996/07/25 作者姓名： Quelch, John A.;Long, Diane 商品類別： Marketing 商品規格： 15p 再版日期： 1998/06/05 地域： Indonesia 產業： Retail trade 個案年度： 1995 - 1996
商品敘述：
The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market.
涵蓋領域：
Economic forecasting;Global marketing;Product management
相關資料：
, (9-598-086), 7p, by John A. Quelch;, (XLS248), 0p, by John A. Quelch, Diane Long
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